To understand branding, you first need to understand the concepts of a product and a brand.

Product vs Brand

A product is what a company sells.

A brand is the perception or image that people have of that product.

Branding

Branding is the strategy and actions a company uses to shape and maintain that perception.

For example, an ad campaign, a website, or a logo are all tools of branding. They help create and reinforce the brand but are not branding themselves. Branding is the overall effort behind how a product is perceived.

A brand can be a name, a design, a symbol, or any other property used to identify a product. You could say a brand is what a person has in their mind when they think about a product. Everyone has a different perception of a brand, but through branding, a company has the ability to shape that perception.

Importance of Branding

Why is branding so important for a product?

Branding builds and maintains user trust. Every company that sells a product needs to earn the trust of its customers, because trust influences buying decisions and long-term loyalty.

Key Elements of Branding

Visual Identity: Logos, colors, typography, and other design elements.

Voice and Messaging: The tone a company uses to communicate, including its language and the personality of the brand.

Customer Experience: How a user interacts with a product, website, or company in general.